Amazon PPC Management for Amazon Canada Sellers

Sponsored Products, Sponsored Brands and Sponsored Display are available on amazon.ca with bids and budgets in Canadian dollars; cost per click is typically lower than amazon.com, and campaigns for French-language terms need French keywords and creative.

WeSpark runs Amazon PPC management for brands selling on amazon.ca: Sponsored Products, Sponsored Brands, Sponsored Display and Sponsored TV campaigns: audited before we spend, restructured around your goal, optimised weekly and reported in plain language. The same named team, the same weekly reports and the same written scope and price before you pay, applied to the Amazon Canada marketplace in CAD (C$) and in English and French (French required for Quebec).

How the service works on Amazon Canada

B11PPC management — start to finishan advertising programme built around one objective, audited before we spend, and optimised every week. B12How we audit your advertising accountseven audits that show where money is wasted, which placements convert and how much we expect to save — before we change anything. B13How we structure your campaignsan account where every campaign has a purpose — discovery, control, defence or brand — and nothing overlaps. B14How a search term earns its own campaigncontrol of cost per click, spend and rank on every keyword that has proven it converts. B15The weekly search-term decision enginea weekly, rule-based clean-up — scale what works, cut what does not — with every change logged in your report. B16How we set bidsbids that reflect the job each keyword does — ranking, profit, discovery or defence — rather than one blanket rule. B17How we allocate your budgeta budget split that matches your objective, with weekly pacing checks so money flows to what converts. B18How we choose placementsmore of your budget on the placement that converts best for your product. B19Which ad types we use, and whenthe right mix of Sponsored Products, Brands, Display and TV for your goal and budget — not every format for its own sake. B20What your reports containweekly, monthly and quarterly reports that show what changed, why, and what it did — down to profit per ASIN. B21How changes reach your accountchanges made in bulk, validated before upload, and logged so you can trace every edit.

What is different about Amazon Canada

Canadian shoppers face higher delivery costs from the US and notice Prime eligibility more; moving from NARF to FBA Canada usually lifts conversion because of faster delivery promises.

• Tax and compliance: Canada charges GST at the federal level and HST or provincial sales taxes depending on the province; Amazon collects and remits on many orders by non-registered non-resident sellers, but holding stock in Canada or exceeding thresholds can require your own GST/HST registration, so check the current requirement in Seller Central and with a Canadian adviser.
• Fulfilment: North America Remote Fulfillment lets US FBA stock serve Canadian orders with no separate inventory; FBA Canada, with stock held in Canadian fulfillment centers, gives Prime delivery speeds and lower shipping cost once demand is proven.
• Peak events: Prime Day in July, Black Friday and Cyber Monday in late November, and Boxing Day on December 26, which is a larger event in Canada than in the US; Canadian Thanksgiving in October has less retail weight than the US holiday.

Read the full marketplace guide: Selling on Amazon Canada.