Amazon PPC Management for Amazon UK Sellers

Sponsored Products, Sponsored Brands and Sponsored Display are all available on amazon.co.uk, with cost-per-click typically lower than amazon.com in most categories. Budgets and bids are set in pounds, and UK shoppers respond to UK spelling, sizes and units in ad copy.

WeSpark runs Amazon PPC management for brands selling on amazon.co.uk: Sponsored Products, Sponsored Brands, Sponsored Display and Sponsored TV campaigns: audited before we spend, restructured around your goal, optimised weekly and reported in plain language. The same named team, the same weekly reports and the same written scope and price before you pay, applied to the Amazon UK marketplace in GBP (£) and in English (UK spelling).

How the service works on Amazon UK

B11PPC management — start to finishan advertising programme built around one objective, audited before we spend, and optimised every week. B12How we audit your advertising accountseven audits that show where money is wasted, which placements convert and how much we expect to save — before we change anything. B13How we structure your campaignsan account where every campaign has a purpose — discovery, control, defence or brand — and nothing overlaps. B14How a search term earns its own campaigncontrol of cost per click, spend and rank on every keyword that has proven it converts. B15The weekly search-term decision enginea weekly, rule-based clean-up — scale what works, cut what does not — with every change logged in your report. B16How we set bidsbids that reflect the job each keyword does — ranking, profit, discovery or defence — rather than one blanket rule. B17How we allocate your budgeta budget split that matches your objective, with weekly pacing checks so money flows to what converts. B18How we choose placementsmore of your budget on the placement that converts best for your product. B19Which ad types we use, and whenthe right mix of Sponsored Products, Brands, Display and TV for your goal and budget — not every format for its own sake. B20What your reports containweekly, monthly and quarterly reports that show what changed, why, and what it did — down to profit per ASIN. B21How changes reach your accountchanges made in bulk, validated before upload, and logged so you can trace every edit.

What is different about Amazon UK

• Tax and compliance: UK VAT registration is required once you store stock in the UK (FBA) or exceed the £90,000 threshold; prices on the listing include VAT at 20%.
• Fulfilment: FBA UK ships from UK fulfilment centres; since 2021, UK stock does not serve EU orders, so Europe needs separate inventory under Pan-European FBA or EFN.
• Peak events: Prime Day (July), Black Friday and Cyber Monday (late November), and a strong Boxing Day to early January sales period.

Read the full marketplace guide: Selling on Amazon UK.