Amazon PPC Management for Amazon US Sellers

Every Amazon Ads format is available on amazon.com, including Sponsored Products, Sponsored Brands, Sponsored Display, Sponsored TV, Amazon DSP and Amazon Marketing Cloud; cost per click is typically the highest of any marketplace, so structure and wasted-spend control matter more here than anywhere.

WeSpark runs Amazon PPC management for brands selling on amazon.com: Sponsored Products, Sponsored Brands, Sponsored Display and Sponsored TV campaigns: audited before we spend, restructured around your goal, optimised weekly and reported in plain language. The same named team, the same weekly reports and the same written scope and price before you pay, applied to the Amazon US marketplace in USD ($) and in English (US spelling).

How the service works on Amazon US

B11PPC management — start to finishan advertising programme built around one objective, audited before we spend, and optimised every week. B12How we audit your advertising accountseven audits that show where money is wasted, which placements convert and how much we expect to save — before we change anything. B13How we structure your campaignsan account where every campaign has a purpose — discovery, control, defence or brand — and nothing overlaps. B14How a search term earns its own campaigncontrol of cost per click, spend and rank on every keyword that has proven it converts. B15The weekly search-term decision enginea weekly, rule-based clean-up — scale what works, cut what does not — with every change logged in your report. B16How we set bidsbids that reflect the job each keyword does — ranking, profit, discovery or defence — rather than one blanket rule. B17How we allocate your budgeta budget split that matches your objective, with weekly pacing checks so money flows to what converts. B18How we choose placementsmore of your budget on the placement that converts best for your product. B19Which ad types we use, and whenthe right mix of Sponsored Products, Brands, Display and TV for your goal and budget — not every format for its own sake. B20What your reports containweekly, monthly and quarterly reports that show what changed, why, and what it did — down to profit per ASIN. B21How changes reach your accountchanges made in bulk, validated before upload, and logged so you can trace every edit.

What is different about Amazon US

Fee changes are announced with notice and usually take effect early in the year, with storage rates rising in Q4; rebuild profit per ASIN every time the schedule changes.

• Tax and compliance: No federal VAT; Amazon collects and remits state sales tax on marketplace orders under marketplace facilitator laws in the states that have them, but your own registration duties depend on where you hold stock and operate, so check with a US tax adviser.
• Fulfilment: FBA US is the largest fulfilment network, with inbound placement fees, low-inventory-level fees and capacity limits that reward accurate forecasting; stock can also serve Canada and Mexico through North America Remote Fulfillment.
• Peak events: Prime Day in July, the Prime Big Deal Days event in October, Black Friday and Cyber Monday in late November, and the December holiday run to the shipping cut-off; back-to-school in late July and August matters for several categories.

Read the full marketplace guide: Selling on Amazon US.