Amazon PPC Management for Amazon UAE Sellers

Sponsored Products, Sponsored Brands and Sponsored Display are available on amazon.ae with bids and budgets in dirhams; cost per click is typically low compared with the US and Europe, and campaigns can target English and Arabic search terms separately.

WeSpark runs Amazon PPC management for brands selling on amazon.ae: Sponsored Products, Sponsored Brands, Sponsored Display and Sponsored TV campaigns: audited before we spend, restructured around your goal, optimised weekly and reported in plain language. The same named team, the same weekly reports and the same written scope and price before you pay, applied to the Amazon UAE marketplace in AED (د.إ) and in English and Arabic.

How the service works on Amazon UAE

B11PPC management — start to finishan advertising programme built around one objective, audited before we spend, and optimised every week. B12How we audit your advertising accountseven audits that show where money is wasted, which placements convert and how much we expect to save — before we change anything. B13How we structure your campaignsan account where every campaign has a purpose — discovery, control, defence or brand — and nothing overlaps. B14How a search term earns its own campaigncontrol of cost per click, spend and rank on every keyword that has proven it converts. B15The weekly search-term decision enginea weekly, rule-based clean-up — scale what works, cut what does not — with every change logged in your report. B16How we set bidsbids that reflect the job each keyword does — ranking, profit, discovery or defence — rather than one blanket rule. B17How we allocate your budgeta budget split that matches your objective, with weekly pacing checks so money flows to what converts. B18How we choose placementsmore of your budget on the placement that converts best for your product. B19Which ad types we use, and whenthe right mix of Sponsored Products, Brands, Display and TV for your goal and budget — not every format for its own sake. B20What your reports containweekly, monthly and quarterly reports that show what changed, why, and what it did — down to profit per ASIN. B21How changes reach your accountchanges made in bulk, validated before upload, and logged so you can trace every edit.

What is different about Amazon UAE

The UAE weekend moved to Saturday and Sunday in 2022, cash on delivery remains a common payment choice, and shoppers span many nationalities, so search terms include British and American spellings and Arabic transliterations of brand names.

• Tax and compliance: UAE VAT is 5% and included in the listed price; non-resident sellers making taxable supplies in the UAE generally need to register for VAT regardless of turnover, so check the current requirement with the Federal Tax Authority and in Seller Central.
• Fulfilment: FBA is available in the UAE from fulfillment centers in the Emirates; imported stock needs an importer of record and customs clearance, and Amazon's own import programs or a local logistics partner usually handle this for overseas sellers.
• Peak events: White Friday in late November is the region's largest sales event, Ramadan and the Eid holidays move with the lunar calendar and shift earlier each year, Prime Day runs in the UAE, and Singles Day on November 11, back-to-school in August and the Dubai Shopping Festival from December into January all lift demand.

Read the full marketplace guide: Selling on Amazon UAE.